YouTube relevant, Wojcicki has tapped into the creator economy hype by launching its partners program. YouTube Shorts is competing with video apps like TikTok, and YouTube TV—which topped 5 million subscribers and trialers in June—is staring down subscription giants like Netflix. Yet old problems, like misinformation about politics and COVID-19, persist. And while ad revenue hit $28.8 billion last year, growth has slowed.">