Barbara Rentler has had the unenviable task of competing with TJX, one of retail’s fastest-growing stories for years. But on her watch, Ross is more than holding its own: Comparable sales rose 5% in the first half of 2015 as the off-price retailer has continued to win over bargain-hunting department-store shoppers for whom T.J. Maxx is still a bit too pricey. And its gross margin has grown despite stiffening competition thanks to hyperefficient buying processes she has overseen. Rentler’s strategy has been to choose markets she can win and fill those in with Ross stores, rather than dot the U.S. map with stores. Rentler thinks there is room to double store count to 2,500. There is plenty of untouched territory: Ross has no stores in New England or New York yet. Rentler will get there.

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芭芭拉Rentler

  • 标题
    首席执行官
  • 公司
    罗斯的商店

芭芭拉Rentler已经与TJX竞争的不值得羡慕的任务,多年的零售增长最快的故事之一。但是她看,罗斯不仅仅是拿着自己的:可比销售额在201欧宝球网站5年上半年上涨了5%的低价零售商继续赢得逢低吸纳百货商场购物者来说T.J. Maxx仍有点过于昂贵。和它的毛利率增长尽管加强竞争由于高效购买过程监督。Rentler策略选择市场她能赢得和填补与罗斯的商店,而不是点美国地图的商店。Rentler认为房间双存储数到2500。有大量的没有领土:罗斯没有商店在新英格兰或纽约。Rentler将到达那里。